Why is Web Design Important for my Business?
57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (https://www.sweor.com/firstimpressions) In order to grow, thrive, and scale your business in today’s market, you need responsive web design that drives sales with a clean user interface and appealing aesthetics.
How many times have you looked for the nearest restaurant or store using your phone? You end up on their website only to be disappointed by their layout, clunky language, or poor-quality photos. This is just like walking down Rhino in Denver and looking into the store windows. If you turn to look inside and see a cluttered storefront, you probably don’t want to go inside. Websites that share that same disorganized look turn off your potential clients as much as they do you. The best way to market your store online is to have a cleanly designed digital presence that anyone can visit.
Using Responsive Web Design
Responsive web design is an industry term that gets thrown around all the time. It isn’t just used as a digital marketing ploy to get you to spend more money. It means having a website that can be viewed on multiple different platforms like a PC, tablet, or smartphone without losing the key elements of your layout and brand. Estimates say 85% of adults think a company’s website should be fully viewable on their mobile devices as well, or even better than on a PC.
If you want to increase sales with potential clients with smartphones, which is the majority of your audience, you need a fully responsive website. It needs to be easily resizable according to the device of your client. That means all the photos, graphics, and font sizes need to scale up or down smoothly. Your sales will suffer if a client isn’t able to view your entire website on their mobile device.
Don’t Underestimate Accessibility
Just like every brick-and-mortar business in the world, your website should be fully accessible to people with different needs. The web design you use should include alternative tags for images, a clean user interface that is simple to navigate, and language that is easy to understand. Accessibility lies at the heart of responsive design. The more your web design is built for people with unique needs, the greater your audience potential.
Web Design with Brand Consistency
Your website is the digital extension of your company brand. All the carefully constructed colors, images, fonts, and logos that make up your brand identity must be included seamlessly in your web design. The best way to attract return clients is to have a recognizable brand. You want them to respond emotionally to your logo and color scheme. Every time they recognize your brand, they should consider the rewarding experience and quality service they received.
Making sure your web design aligns with your brand presents a clear value to anyone seeking out your products and services. Modern design creates positive first impressions. People are quick to judge a business solely on their website. If they think it is outdated or hard to use, they will infer that the company is not worth visiting.
Higher Sales and Customer Retention through Web Design
The best way to stay competitive is to implement a clean, well-designed website. Hiring a company (like us!) that understands the importance of quality construction with pleasing aesthetics is essential to driving more traffic and sales. Everyone has the power of looking up your company online, and that first impression matters to your growth.
You can start by thinking about the kind of website you would want to visit in your niche.
Is your current web design appealing to you?
