If you want to differentiate your business from the rest, you need both a brand strategy that reaches clients and a business strategy that optimizes your processes. You need to take a big picture view of your business as a whole that will blend these two imperative strategies so they can respond to market, customer, and resources changes.

Your brand is your bread and butter in digital marketing. It is the way consumers will recognize you above the rest of the competition and what will trigger an emotional reaction whenever they see your logo, colors, or design.